Powerful storytelling starts here.
If you want your communications to deliver compelling results, you have to tell compelling stories. That's where I come in. I've spent more than a decade as a professional communicator. I know the tools of the trade, including print, web and social media. More importantly, I know how to use them. Here's a small sample of what I've been up to.
With few exceptions, going to the doctor is a stressful experience. Good healthcare marketers know the key to reaching their audience is finding ways to make the experience more pleasant and less overwhelming. That's where my team and I started when we created the signature campaign for Avera McKennan Hospital & University Health Center's comprehensive breast health program. The simple fact is, getting a breast cancer diagnosis is scary. Our guiding principle was to help make it less overwhelming and to arm patients with the information they needed to make the best healthcare decisions possible. View more pieces of the campaign here, here and here.
Higher Education Marketing
As the University of South Dakota's alumni communications coordinator, I managed production of, and provided content for, the university's flagship magazine, The South Dakotan. During that time, I had the good fortune to interview a number of interesting people, including Tom Brokaw. Read a complete issue here.
Change Management Communications
Change is hard. As communicators, it's often our job to make it easier--like when I led the creation of the Horizon Point Welcome Guide (pictured), the centerpiece of a change management communications strategy I helped devise as an employee of Black Hills Energy. Background: The quickly growing company was moving from five outdated office locations into a single, modern headquarters. We designed the guide to make the transition more efficient, strengthen our collective culture and acquaint everyone with the features of our new surroundings. A significant amount of planning, research and cross-functional collaboration went into the production of this document. Read the guide here.
Social Media Marketing
Publishers depend upon authors and editors to take a significant role in publicizing their books, and I'm no exception to that trend. As an editor and an anthologist, it's not only my responsibility to ensure the creation of books readers want to read (and do it on budget), it's also my job to create awareness about the books. My targeted social media campaigns have helped deliver massive ROI to my publishing partners and have connected thousands of readers with top-notch books--all on shoestring budgets. Check out one of the Facebook product pages I manage.